Betty Mü

Betty Mü is a German designer and visual artist specializing in video and projection art, immersive installations and augmented reality. Her imaginative, poetic style and clear installation concepts have been shown nationally and internationally in numerous renowned exhibitions, museums, festivals and events. Betty Mü is considered a border crosser in art, who in recent years has repeatedly built bridges between digital and analog forms of expression. She integrates techniques such as AI, AR and NFT more playfully and “recklessly” than almost anyone else, without her artistic expression ever becoming too technical or rational. As one of the most in-demand media artists in Germany, she recently caused a sensation with immersive installations at the Light Festival in Leipzig, the Waterkant Founders Festival in Kiel, the Transatlantic Innovation Week in Munich or the MUSA Museum in Mexico. In addition to her freelance work, Betty Mü also repeatedly carries out projects for the public and private sectors, including such renowned clients as BMW, SAP, Pinakothek der Moderne, Basel World, Red Bull, Mercedes and many more. In the winter of 2020/21, she enchanted hundreds of thousands of Munich residents with her largest light action to date, “Das Kunstareal verbindet” (“The Art Area Connects”) in Munich’s art galleries.